BMW Terminates the iX in the U.S. to Introduce the First Neue Klasse EV
In a bold move that signals a significant shift in its electric vehicle (EV) strategy, BMW has announced that it will be discontinuing its iX luxury electric SUV in the United States. This decision comes as the automaker prepares for the launch of its groundbreaking Neue Klasse electric vehicle platform, which aims to redefine EV performance and sustainability.
The Shift in Strategy
BMW's decision to phase out the iX symbolizes the brand's focus on streamlining its electric offerings as consumer preferences evolve. According to BMW representatives, the transition is not just about discontinuing one model but rather paving the way for a more comprehensive lineup of electric vehicles that would cater to a broader audience.
“We are committed to the future of electric mobility, and the Neue Klasse is integral to our vision,
